December 14, 2011
by John McAndrew

Designed by John Stitch
A friend asked me on Facebook why I would want to Occupy Amazon. He grew up in an era and area of big chain and online bookstores, and didn’t see the point of this occupation. I wrote the following to him in response, and hope you find it interesting – and a conversation starter:
There are a number of tacks to take with this. There is an old joke that says that opening a bookstore is the best way to make a small fortune . . . out of a large one. Still, an independent bookstore, in my experience, is a good way to be exposed to all manner of new ideas. When there were a bunch of them, you would find the one that carried the books most to your taste. The buyers READ the books, and saw them as, I think, you and I both do: not mere tools to pry money from the pockets of consumers, but as works of art, of philosophy, carriers of ideas. Dangerous, in other words. The demise of independents means some of those voices are not heard, especially minority opinions.
I tend to believe that Amazon has kept some books in print that would otherwise have gone out of print. So they have not been all bad, and I have done more business with them than my friends in the book business would want to know.
Competition is good. I have nothing against it. I don’t think it belongs everywhere, but some people rise better to competition than to cooperation, and that’s fine.
But diversity is also good. The reason I roared at Amazon’s most recent tacky, sleazy action is because it was just pissing on an already disadvantaged competitor’s boots. Professional courtesy is also good.
You can, actually, buy e-books from independent bookstores. Which is what I intend to do from now on. They are Google books, and won’t work on a Kindle (I use an iPad, so no problem for me), but are otherwise equal in style and content, though the selection is sometimes not as great.
Also, our small towns and cities are hurting. They need tax revenue. Amazon pays none on purchases made with them, is my understanding. (Checking my own recent invoices, that is the case.)
I’m sorry you have grown up in a culture without independent bookstores. They have been a very important part of my intellectual development, my career, and a great source of good friends. If I went through my list of favorite books and authors, I could probably remember a bunch that were introduced to me by booksellers without whom I’d never have known about them. Amazon does sometimes make good recommendations. Their suggestion software is amazing. But it’s all based on what I have bought or read before; if I want to move forward into new territory, I need to speak with someone well-read. That may be a friend who is a bookseller. It might even have been someone who worked at Borders, since so much of their staff was taken from independent bookstores that failed to compete with them (often because Borders could get terms from publishers that independents could not get). But the personal human interaction is not something available from Amazon.
I don’t begrudge Amazon’s right to exist, or even to dominate. Bezos and company have put together an amazing resource. But independent booksellers offer benefits that Amazon doesn’t, and can’t. Amazon is trying to put them out of business. So I support an occupation, and will no longer do business with them unless it is absolutely necessary.
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